I mentioned the new releases from Maybelline — Limited Edition Colored Mascaras in 6 shades for the month of August — last week or so, and here is an eye look with the “Vision in Violet” shade. I was skeptical from the get go about the quality of the formulation given I’m not a fan of the regular Great Lash formulation, and I wasn’t really surprised at the end.
Though you can see a very subtle change in my lashes in these photos, in reality my lashes are quite spindly and the change isn’t noticeable unless I’m in a certain light. I’m not fond of the brush, either — trying to swatch on my hand a smear of the purple mascara took like 6 tries and just looked like an ash stain on my hand. Trying to get an even, decent coating on my lashes took more than 2 coats and a mascara comb and even then I’m not satisfied. If they gave a different brush, perhaps the story would be different, but I’m disappointed.
For the only readily available drugstore colored mascaras on the market, I’d say skip them. The combination of the non voluminous, mediocre lengthening formula with a dinky wand and hardly noticeable lash color change isn’t really worth even the very affordable price tag. You’d be better off saving your money for the mid-range colored mascaras on the market, like CK and Anastasia. Maybelline does some amazing products that rival and even beat mid-range and luxury makeup brands, but this isn’t one of them.
Full Disclosure: The product mentioned in this review was sent for editorial consideration, but (quite obviously) the fact it is a PR sample does not change the honesty of my views on the product.